Managing your Walmart Seller Center effectively means building a system where tasks can be delegated safely. As your e-commerce operation grows, adding secondary users becomes a strategic necessity—not just a convenience. In this 2025 guide, we’ll walk you through everything you need to know about adding, assigning, and managing user roles within your Walmart account.
✅ Why You Need to Add Secondary Users on Walmart Seller Center
If you’re operating a Walmart Marketplace store with a team—or even just a VA—granting access through secure user permissions is essential. Instead of sharing your primary login (which poses serious security and compliance risks), you can assign secondary accounts with limited roles based on specific responsibilities like inventory management, order fulfillment, or report analysis.
This not only enhances workflow efficiency but also protects your store from unnecessary vulnerabilities and account suspensions.
🔎 Understanding Walmart User Roles in 2025
Walmart’s Seller Center now supports tiered user access designed for operational flexibility and account security. Here’s a breakdown:
1. Admin Role
- Full access to all Seller Center functions.
- Can add/remove users, generate API credentials, and agree to terms or policies.
- Ideal for account owners or senior managers.
2. Read and Write Role
- Can create listings, manage orders, and access most dashboards.
- Cannot modify user access or system-level settings.
- Ideal for VAs or account managers.
3. Read Only Role
- Access to view reports, performance metrics, and listings.
- No ability to edit or make operational changes.
- Ideal for analysts or support staff.
Assign roles based on the trust level, responsibilities, and expertise of the individual. Never provide admin access unless absolutely necessary.
🧩 Step-by-Step: How to Add a New User in Walmart Seller Center
Adding a new user is simple but should be done with care. Here’s how to do it the right way in 2025:
- Log into Walmart Seller Center
- Navigate to the Account Settings or People and Permissions tab.
- Click the “Add User” button.
- Fill in the user’s name, email, and assign the correct role.
- Click “Send Invitation”. The user will receive an email to complete their setup.
Important: Only users with Admin privileges can invite new team members.
⚠️ Critical Tips for Handling Multiple Walmart Accounts in 2025
Walmart has significantly tightened policies on account linking and duplicate access detection. Mishandling this can lead to suspension. Avoid these pitfalls:
- Never log into different accounts using the same browser or device.
- Avoid using the same IP address for multiple accounts.
- Do not reuse payment methods or shipping addresses across different accounts.
Each account should have its own environment (browser, internet, banking, and operational data) to ensure compliance.
🔐 Activate 2-Step Verification for Maximum Security
In 2025, 2-step verification is no longer optional—it’s essential. Walmart requires it for admin and sometimes even for secondary users. This adds a vital layer of protection against unauthorized access and phishing attacks.
Make sure every user sets up 2FA during their onboarding process to maintain account integrity.
🏆 Why Choose E-Commerzz as Your E-Commerce Growth Partner
At E-Commerzz, we don’t just manage tasks—we deliver results. With over 5 years of experience managing online businesses across Amazon, Walmart, eBay, Shopify, WooCommerce, and more, we understand how marketplaces evolve and how to stay ahead of the curve.
Why Brands Trust E-Commerzz:
- ✅ Managed over 100+ e-commerce projects
- ✅ Successfully handled $10M+ in PPC campaigns
- ✅ Experience across US, UK, CA, AUS, AE, and more
- ✅ Clear, honest, and proactive client communication
- ✅ Committed to quality, transparency, and performance
Our team is known for being hardworking, dependable, and focused on measurable growth. Whether you’re looking to scale your Walmart store or optimize multi-channel performance, we’re here to help.
📈 Final Thoughts: Take Control of Your Walmart Seller Account
Mastering user permissions is not just a technical task—it’s a strategic advantage. Adding and managing secondary users the right way allows you to run your Walmart store like a professional business, with security, flexibility, and efficiency.
Ready to delegate smarter and grow faster? Let E-Commerzz help you build a better e-commerce system today.
Meta Title: Walmart Seller Center 2025 – How to Add & Manage Secondary Users
Meta Description: Learn the updated 2025 process for adding and managing secondary users in Walmart Seller Center. Expert tips from E-Commerzz to scale your e-commerce securely.