In early 2024, Amazon officially phased out one of its most unique seller features — the Manage Your Customer Engagement (MYCE) tool. As we move through 2025, this change has forced Amazon sellers to rethink how they engage with their audiences and build brand loyalty.
If you’re an Amazon FBA or brand-registered seller looking to adapt and thrive, this guide by E-Commerzz.com will show you exactly how to pivot and outperform your competition — even without MYCE.
🔍 What Was the MYCE Tool?
The MYCE tool was a game-changer when it launched. It gave sellers the rare ability to send promotional emails directly to customers who followed their storefronts. You could announce new products, offer discounts, or build brand loyalty — all from one dashboard.
But by February 2024, Amazon officially shut it down. Why? Feedback suggested MYCE didn’t consistently deliver value or quality engagement results. In short, the tool wasn’t performing to Amazon’s evolving 2025 standards.
📉 How This Impacts Amazon Sellers in 2025
Without MYCE, direct customer communication through Amazon is severely limited. You can’t send personalized promotional emails anymore. That means fewer chances to upsell, announce launches, or build long-term relationships — unless you adapt fast.
This gap is especially tough for private-label brands and small businesses that built trust through brand followers. But not all hope is lost.
💡 Top Strategies to Replace MYCE in 2025
Here are smart alternatives that are trending in 2025 to replace MYCE while still driving engagement and revenue:
1. Brand Tailored Promotions
These let you offer exclusive discounts to specific Amazon customer segments — like recent buyers or repeat customers. It’s Amazon’s new favorite for targeted marketing.
2. Brand Customer Reviews
Responding to reviews (especially critical ones) not only boosts customer trust but can improve future conversions.
3. Sponsored Display Ads with Custom Creatives
With new updates in 2025, Amazon allows creative flexibility in sponsored display ads — letting you tell your brand story visually.
4. Off-Amazon Email Marketing (Legally)
Using Amazon Attribution, you can run compliant email campaigns off-platform. Drive traffic from social media, Google, or newsletters to your Amazon listings and track every click.
5. Third-Party Tools
Advanced seller tools like Helium 10, Teikametrics, and DataHawk now offer real-time performance dashboards, automation, and competitive intelligence to replace MYCE’s functionalities and more.
🏆 Why Smart Sellers Trust E-Commerzz.com
At E-Commerzz.com, we’re not just aware of these changes — we’re leading the transition.
With 5+ years of hands-on experience helping international sellers on Amazon, Walmart, eBay, Shopify, WooCommerce, and beyond, we understand how to build resilient e-commerce businesses.
Here’s why brands choose us:
✅ Managed 100+ successful projects
✅ Oversaw $10M+ in PPC spending
✅ Proven strategies in US, UK, CA, AUS, AE, and more
✅ Committed to quality, trust, and communication
✅ Known for hard work and honest results
From listing optimization and product launches to ad strategy and customer service, we offer complete support so sellers can scale faster — especially during times of major platform changes.
🚀 Ready to Grow Without MYCE?
The discontinuation of MYCE is not the end — it’s a shift. The smartest sellers are already adapting, and with E-Commerzz.com, you’ll be ahead of the curve.