Keeping your Walmart listings up to date is essential for maximizing visibility, maintaining compliance, and improving customer experience. But what happens when your listing information is incorrect or outdated, and your updates aren’t being accepted automatically? You need to file an appeal.
In this updated 2025 guide, we’ll walk you through how to effectively appeal on Walmart to update your product listings, based on the latest platform policies and interface changes.
🔍 Why Accurate Product Listings on Walmart Matter in 2025
With Walmart’s increasing focus on customer experience and algorithmic search accuracy, having incorrect product details can:
- Result in listing suppression or delisting
- Lead to negative customer reviews
- Reduce conversion rates and sales
- Cause brand compliance issues
That’s why Walmart now closely monitors content quality and enforces strict listing standards through its 2025 guidelines.
✉️ When Do You Need to Appeal Listing Updates?
You should submit an appeal if:
- Walmart is not reflecting your updated titles, images, descriptions, or key attributes
- Your content score remains low despite multiple attempts
- Product details have changed (e.g., packaging updates, new features)
- Competitor listings show outdated or misleading information
Walmart’s content system might block changes if they conflict with internal catalog data. In such cases, a structured appeal is the only way forward.
🛠 Step-by-Step Guide to Submit a Walmart Listing Appeal in 2025
Here’s how to appeal effectively:
1. Access the Seller Help Portal
Login to your Walmart Seller Center, and navigate to the Help section. Then:
- Go to Get Support
- Choose Item Setup and Maintenance
- Select Update Product Info
- Pick the option that relates to Product Listing Update Rejected
2. Gather Accurate & Verifiable Information
Prepare the following:
- SKU or Item ID
- Screenshots of current vs. proposed listing
- Manufacturer documents supporting your claim
- Your proposed updated content in a clear format (title, bullet points, images, etc.)
3. Write a Clear, Professional Appeal Message
Explain why the update is required, emphasizing:
- Accuracy and alignment with manufacturer details
- Customer clarity and trust
- Improved content score and buyer experience
Example:
“We are requesting a content update to reflect the new version of this product (Model X-2025). The current listing has outdated images and missing attributes that may confuse buyers. Please find attached the latest manufacturer datasheet and imagery for verification.”
4. Attach Supporting Documents
Include PDFs, image files, or content snippets that validate your update. Walmart prefers primary source documents like manufacturer spec sheets, certificates, and original packaging images.
5. Submit and Track
Once submitted, track your case in the Case Log section of the Seller Center.
- Walmart typically responds within 48–72 hours.
- Be prepared for additional follow-ups or clarification requests.
🔄 Tips to Improve Your Appeal Success Rate
- Ensure all files are clearly labeled and professionally formatted
- Keep your tone professional and concise
- Always double-check for grammar or factual errors
- Avoid submitting duplicate requests for the same item
📊 How e-Commerzz Can Help You Win Walmart Listing Appeals
At e-Commerzz, we specialize in helping global sellers maximize their marketplace performance across platforms like Amazon, Walmart, eBay, Shopify, WooCommerce, and others.
Why Sellers Trust e-Commerzz:
- ✅ Managed 100+ successful projects
- ✅ Handled $10M+ in PPC ad spend
- ✅ Over 5 years of hands-on marketplace experience
- ✅ Experts in compliance, listing optimization, and content appeals
- ✅ Trusted for quality work, honest communication, and results
Whether you’re dealing with listing suppression, outdated data, or Walmart compliance flags — our experienced team ensures your content updates are approved faster and more efficiently.
🚀 Get in Touch Today
Ready to appeal your Walmart listings the smart way? Let e-Commerzz handle the complexity while you focus on growing your business.
Contact us now for a free consultation and discover how we can help you:
- Update Walmart listings seamlessly
- Boost your product visibility
- Stay fully compliant with 2025 Walmart standards
🌟 Final Thoughts
A successful Walmart appeal in 2025 requires strategy, documentation, and experience. Don’t let outdated or rejected listings hurt your brand image. With the right process and support from e-Commerzz, you can ensure your products always shine on Walmart Marketplace.