Struggling to lower your ACoS while scaling sales on Amazon? The answer lies in mastering Amazon’s latest feature for advertisers in 2025 — hourly bidding and smart dayparting.
At e-commerzz.com, we specialize in cutting-edge Amazon PPC strategies tailored for real ROI. With $10M+ in PPC budgets managed, 100+ successful projects, and clients across the US, UK, CA, AUS, AE, we know how to make Amazon’s evolving tools work in your favor.
🔍 What is Amazon PPC Hourly Bidding in 2025?
In 2025, Amazon has taken campaign scheduling to the next level. Sellers can now control when their ads appear, down to the hour. This is made possible through Amazon’s updated Budget Rules and Dayparting features, giving sellers powerful tools to run ads only when performance is highest.
Instead of wasting your ad budget running 24/7, hourly bidding helps you focus ad spend on the times when your customers are most likely to buy.
💡 Why Use Hourly Bidding?
- ✅ Lower Wasted Spend: Run ads during your most profitable hours.
- ✅ Increase ROAS: Bid more during peak hours for higher returns.
- ✅ Lower ACoS: Focus spend where conversions happen, not just clicks.
- ✅ Smarter Automation: Amazon now lets you create performance-based rules tied to ACoS, CVR, CTR, and more.
- ✅ Time-Based Segmentation: Split test different hours and optimize accordingly.
🛠️ How to Set Up Hourly Bidding on Amazon in 2025
Step 1: Go to your Amazon Campaign Manager and select a Sponsored Products or Sponsored Brands campaign.
Step 2: Click on the “Budget Rules” tab and choose to create a new rule.
Step 3: Select Schedule-Based Rules.
Step 4: Choose your preferred time slots — for example, 7 AM to 11 AM and 5 PM to 10 PM, when traffic is highest.
Step 5: Add optional performance conditions, like increasing bids by 20% if ACoS is under 25%.
Step 6: Monitor performance weekly using Amazon’s Hourly Report, new in 2025, and make adjustments.
📈 Case Study: 19% Drop in ACoS Using Hourly Bidding
One of our clients in the UK marketplace saw major improvements after we implemented hourly bidding in Q1 2025:
- 📉 ACoS reduced from 38% to 19%
- 💰 ROAS improved 2.4x
- 📊 Wasted spend dropped by 30%
- ⚡ CTR and conversions surged during peak shopping windows
The key? Running ads only when data proved they would convert.
✅ Best Practices for Dayparting in 2025
| Best Practice | Description |
|---|---|
| Use Data, Not Guesswork | Analyze your account’s hourly conversion data. |
| Split Test Time Slots | Experiment with different blocks (e.g., early morning vs. evening). |
| Set Conservative Budgets at First | Scale up gradually based on what works. |
| Combine with Keyword Optimization | Use hourly bidding along with negative keywords for best results. |
| Monitor & Adjust Weekly | PPC in 2025 is dynamic — treat it that way. |
💼 Why Choose e-commerzz.com for Amazon PPC in 2025?
We’re not just PPC experts — we’re eCommerce performance partners trusted by global brands.
- 🎯 $10M+ in Managed PPC Spend
- 🌍 100+ Projects Delivered Across Global Marketplaces
- 📊 Data-Driven PPC Optimization
- 📢 Outstanding Communication and Client Support
- ✅ 5+ Years of Marketplace Expertise
- 🔒 Reliable, Honest, and Committed to Results
From Amazon to Shopify to Walmart and beyond — we help businesses grow smarter, not harder.
🚀 Ready to Take Control of Your Amazon Ad Spend?
Hourly bidding and performance-based rules are the future of Amazon advertising. If you’re still running your ads 24/7, you’re leaving money on the table.
Let e-commerzz.com take your PPC strategy to the next level — with lower ACoS, better ROAS, and smarter automation.
✍️ Final Thoughts
Amazon’s advertising system is more sophisticated than ever in 2025. Hourly bidding isn’t just an optimization tactic — it’s a strategic advantage. With the right setup and analysis, your campaigns can run leaner, smarter, and more profitably.
Partner with e-commerzz.com — where global experience meets performance-driven execution.