Introduction
In today’s competitive eBay marketplace, simply listing products isn’t enough. To truly drive attention and sales, sellers must leverage eBay’s built-in promotional tools—one of the most effective being Strike-Through Pricing (STP). This dynamic pricing strategy allows sellers to show both the original price and the discounted price, creating a strong perception of value for potential buyers.
But how exactly do you activate this feature in 2025? What are eBay’s latest guidelines and best practices regarding STP? In this comprehensive guide brought to you by e-commerzz.com, we’ll answer all these questions and more to help you boost your eBay sales.
Why Choose e-commerzz.com for Your eBay Store Management?
At e-commerzz.com, we specialize in helping online sellers succeed across global marketplaces like eBay, Amazon, Walmart, Shopify, WooCommerce, and others.
Here’s why 100+ businesses trust us with their eCommerce success:
- ✅ Managed Over 100+ Projects Successfully
- ✅ $10M+ PPC Spending Expertise
- ✅ 5+ Years of Hands-On eCommerce Experience
- ✅ Excellent Client Communication & Dedicated Support
- ✅ Uncompromising Task Quality & Accuracy
- ✅ Honest, Transparent, and Reliable Team
- ✅ Hardworking Professionals Who Deliver Results
Our expertise guarantees that every eBay store we manage uses the latest techniques—including Strike-Through Pricing—to improve sales conversions.
What is Strike-Through Pricing (STP) on eBay?
Strike-Through Pricing (STP) is an eBay promotional feature where the original price appears with a line through it, alongside a discounted price. This visual cue instantly tells buyers they’re getting a deal—triggering urgency and improving click-through and conversion rates.
For example:
$59.99 $39.99 (33% OFF)
This not only highlights the savings but also psychologically encourages purchases by tapping into customers’ “fear of missing out” (FOMO).
Latest 2025 eBay Policies for Strike-Through Pricing
eBay has updated its guidelines for Strike-Through Pricing as of 2025. Here’s what you must know before applying this feature:
- Eligibility:
Only eBay Top Rated Sellers, or those meeting specific account health standards, are permitted to use STP on most categories. - Authentic Pricing Rule:
Your “Original Price” must reflect the price at which you have actually sold the item within the past 90 days. Artificially inflated prices may result in listing removal or account penalties. - Minimum Discount Requirement:
To use STP effectively, your new price must offer at least a 5% reduction from the original price. - Item Conditions Supported:
STP is available for new, refurbished, or certified pre-owned items. It’s not valid for auction-style or used listings unless specifically permitted by category. - Duration:
eBay recommends keeping discounts active for no longer than 30 consecutive days to maintain buyer interest and urgency.
How to Set Up Strike-Through Pricing on eBay in 2025
Step 1: Ensure Eligibility
Verify that your seller account meets the eligibility criteria. You can check this by visiting your Seller Hub > Performance > Seller Level.
Step 2: Access the “Markdown Manager”
eBay’s Promotions Manager tool allows you to set up STP with ease. Go to:
Seller Hub > Marketing > Promotions > Sale Event + Markdown
Step 3: Choose Products
Select the listings you want to discount. Use filters like category, price range, or custom SKU lists to target specific products.
Step 4: Apply Discount
Set the discount percentage or flat amount. eBay will automatically strike through the old price and display the new one.
Step 5: Set Duration
Define how long the sale will run—recommended duration is 7 to 30 days to maintain urgency.
Step 6: Launch the Sale
Preview and activate your promotion. Within minutes, your listings will showcase the attractive strike-through prices to millions of eBay shoppers.
Best Practices for Strike-Through Pricing in 2025
✅ Stay Honest: Avoid inflating original prices. eBay now uses historical data to detect and penalize false STP practices.
✅ Use Realistic Discounts: Big discounts (20%+) drive attention, but unrealistic markdowns can harm trust.
✅ Test and Analyze: Run A/B tests using eBay’s performance reports to see which discount levels generate the best ROI.
✅ Combine with eBay Ads: Pair STP listings with eBay Promoted Listings Advanced (PLA) campaigns for maximum visibility and sales.
Common Mistakes to Avoid with eBay Strike-Through Pricing
❌ Using STP on Non-Eligible Listings — Check item conditions and category rules.
❌ Running Perpetual Sales — Long-term “discount fatigue” reduces effectiveness. Refresh your promotions every few weeks.
❌ Overpricing to Fake Discounts — eBay monitors this closely; violations can suspend your selling privileges.
How e-commerzz.com Can Help You Implement Perfect eBay Discounts
Implementing Strike-Through Pricing properly can drive impressive sales—but mistakes can lead to account warnings or reduced performance. With over 5 years of experience in managing global marketplaces, e-commerzz.com can:
- Analyze your pricing history to ensure STP compliance
- Design high-converting promotional campaigns
- Monitor STP performance and optimize for better conversion
- Provide full-service eBay account management—including PPC, SEO, and fulfillment strategy
Final Thoughts
In 2025, using eBay’s Strike-Through Pricing feature is no longer optional—it’s essential for standing out in a saturated market. Whether you’re clearing old inventory or boosting seasonal sales, STP offers a visual and psychological advantage that leads to higher clicks and conversions.
Ready to unlock the full sales potential of your eBay store?
👉 Contact e-commerzz.com today—your trusted partner in making every eCommerce platform work harder for you.
Frequently Asked Questions (FAQ)
Q1: Is Strike-Through Pricing available to all eBay sellers?
Only to eligible sellers who meet eBay’s account health and selling performance standards.
Q2: Does STP work on auction listings?
No, STP applies only to fixed-price (“Buy It Now”) listings unless eBay makes exceptions for certain categories.
Q3: Can I combine Strike-Through Pricing with other promotions?
Yes! eBay allows you to stack STP with coupon codes, volume discounts, and Promoted Listings for maximum impact.
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