Introduction
For third-party Amazon sellers using the FBM (Fulfilled by Merchant) model, order handling time is one of the most critical performance factors. In 2025, Amazon has continued to refine its Automated Handling Time (AHT) system, offering sellers an efficient way to streamline operations while maintaining top-notch customer service standards.
But what exactly is AHT in 2025, how does it affect your FBM store’s success, and why should you care?
As a trusted eCommerce solution provider, e-commerzz.com—with over 5 years of hands-on marketplace management experience across Amazon, Walmart, Shopify, WooCommerce, and more—brings you this comprehensive, updated guide.
What is Automated Handling Time (AHT) on Amazon in 2025?
Automated Handling Time (AHT) is Amazon’s smart feature that automatically sets your product’s handling time based on historical performance and recent fulfillment behavior.
Key 2025 Updates:
- AI-Driven Adjustments: Amazon’s 2025 system uses machine learning to predict your fulfillment speed per SKU.
- Account-Level Personalization: Handling time is now adjusted uniquely for each seller based on their previous dispatch records.
- Exclusions Allowed: Sellers can exclude specific SKUs from AHT if they handle certain products differently (e.g., made-to-order items).
- No Additional Fees: Like in previous years, AHT is free to use but can strongly impact your Order Defect Rate (ODR) and Seller Performance metrics.
Why is AHT Crucial for Amazon FBM Sellers in 2025?
1. Improved Customer Trust
Faster and more predictable delivery dates improve your Buy Box chances and customer satisfaction scores.
2. Reduced Manual Errors
No need to manually set handling time for each SKU—saving time and reducing costly listing mistakes.
3. Optimized Prime-Like Delivery
Even FBM sellers can now compete with Prime offers by ensuring their handling times match actual performance.
4. Positive Impact on ODR & Late Shipment Rates
AHT reduces the risk of late shipments automatically, keeping your account health green.
How Does AHT Work on Amazon in 2025?
- Monitoring of Historical Data
Amazon’s AI checks your last 30-90 days of order processing behavior. - Real-Time SKU Handling Estimation
The system predicts how fast you typically ship each product. - Automated Handling Time Setting
Your listings are updated with this AI-determined handling time. - Opt-Out Option
Not all products qualify for AHT (like handmade or customized goods). You can manually override these exceptions in your Seller Central dashboard.
Should You Enable AHT in 2025?
Here’s who should enable AHT:
✅ Sellers with consistent, fast order processing records.
✅ FBM businesses managing hundreds or thousands of listings.
✅ Brands focusing on winning the Buy Box without the FBA fees.
Who should NOT rely entirely on AHT:
❌ Sellers of personalized or made-to-order products.
❌ Businesses experiencing frequent stock or staffing fluctuations.
How to Enable or Disable AHT in Amazon Seller Central (2025 Update)
- Log into your Amazon Seller Central dashboard.
- Go to: Settings > Shipping Settings > Automated Handling Time.
- Choose to Enable or Disable AHT globally or at the SKU level.
- For exclusions:
- Upload SKU lists via the Manage Inventory tab or CSV file.
- Mark “Manual Handling Time” for these listings.
Pro Tip: Monitor your AHT impact via the “Performance” section weekly to ensure it matches your shipping capacity.
Frequently Asked Questions (FAQ)
Q1: Is AHT mandatory for FBM sellers in 2025?
No, it is optional—but highly recommended for scalability and reducing manual workload.
Q2: Does AHT affect Prime status?
While FBM sellers can’t offer Prime directly, improved AHT handling can make your offers more competitive against Prime listings.
Q3: Can I manually override AHT for some SKUs?
Yes, Amazon allows exceptions for special or customized products.
Pro Tips by e-commerzz.com: How to Maximize AHT Benefits
At e-commerzz.com, we’ve successfully managed 100+ Amazon projects across US, UK, CA, AUS, and AE markets. Based on this experience, here’s our expert advice:
- Regularly update inventory status to keep AHT accurate.
- Use warehouse partners or 3PLs that support 1–2 day dispatch to improve your handling history.
- Monitor AHT performance reports monthly to spot and fix slow-moving products.
- If you run seasonal or pre-order items, manually exclude these SKUs from AHT.
Why Choose e-commerzz.com to Optimize Your Amazon FBM Store?
For over 5 years, e-commerzz.com has helped global sellers master Amazon’s ever-evolving ecosystem.
✅ Managed 100+ Successful Projects
✅ $10M+ PPC Spend Handled with Proven ROI
✅ Specialists in Amazon, Walmart, eBay, Shopify & WooCommerce
✅ Trusted by Clients Worldwide (US, UK, CA, AUS, AE)
✅ Quality-Focused, Honest, and Transparent Service
Looking to optimize your FBM handling time and boost Buy Box wins?
👉 Contact e-commerzz.com today for expert Amazon consultancy.
Final Thoughts
Amazon’s Automated Handling Time (AHT) in 2025 is no longer an optional feature—it’s a game-changer for FBM sellers serious about scaling profitably. By embracing AHT and fine-tuning your fulfillment process, you can improve customer satisfaction, reduce late shipments, and ultimately grow your Amazon business faster.
Need expert guidance? Partner with e-commerzz.com—the trusted name in global eCommerce solutions.
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