In the ever-evolving world of Amazon advertising, staying ahead of the algorithm is key. One powerful tactic that many sellers still misuse—or ignore—is the strategic use of broad match keywords. Done right, they can drastically reduce your ACoS (Advertising Cost of Sales) and help you uncover untapped keyword opportunities.
At e-commerzz.com, we’ve successfully used advanced PPC tactics, including optimized broad match campaigns, to help our clients reduce ACoS by up to 17%, increase revenue, and build sustainable ad funnels across multiple marketplaces.
Let’s break down how broad match keywords work in 2025, why they matter more than ever, and how you can leverage them to dominate your niche.
🚀 What Are Amazon Broad Match Keywords in 2025?
Broad match keywords allow your Amazon ads to appear for a wide range of customer search terms, including synonyms, misspellings, abbreviations, and related phrases.
For example, if your broad match keyword is vegan protein powder, your ad might show up for:
- best protein for vegans
- plant-based workout supplements
- vegan shake mix
- organic protein powder
In 2025, Amazon’s AI has become much more context-aware, interpreting buyer intent more effectively. This allows broad match targeting to reach more relevant shoppers—but only if you manage it strategically.
🎯 Why Broad Match Can Reduce ACoS—When Used Correctly
Contrary to common belief, broad match isn’t just for beginners. It’s a powerful discovery tool to:
- Uncover profitable long-tail keywords
- Expand keyword coverage cost-effectively
- Collect data on buyer behavior
- Feed winning terms into your high-performing campaigns
- Improve visibility without overbidding on exact terms
The result? Lower CPCs, smarter targeting, and ultimately, a lower ACoS.
✅ How to Use Broad Match Keywords Effectively in 2025
Here’s the step-by-step strategy our team at e-commerzz.com uses to maximize ROI from broad match campaigns:
1. Run Broad Match in Separate Discovery Campaigns
Don’t mix broad match with high-performing exact match keywords. Create dedicated low-budget discovery campaigns solely for testing broad match terms. This keeps your data clean and spend efficient.
2. Keep Initial Bids Conservative
Broad match keywords tend to spend faster. Start with lower-than-average bids and gradually adjust based on real performance data. Use portfolio-level budget caps for added control.
3. Extract Winning Search Terms Frequently
Monitor the Search Term Report at least once a week. Move high-converting queries from broad match into separate exact or phrase match campaigns, where you can control bids and budget more precisely.
4. Use Negative Keywords from Day One
Broad match campaigns should always be paired with an aggressive negative keyword strategy. Add irrelevant or low-performing terms to the negative list to prevent wasted ad spend and maintain a strong CTR.
5. Optimize Placement Settings
Amazon now allows more control over ad placement modifiers. Once you identify high-converting broad match queries, increase bids only for top-of-search or product detail placements, where conversion rates are higher.
📊 Real-World Case Study: 17% ACoS Reduction
A mid-sized seller in the health and wellness space was struggling with high ACoS using only exact match keywords. After applying our broad match discovery strategy, we discovered over 30 profitable long-tail terms in just two weeks.
We transferred those terms to optimized campaigns and saw the following results:
- ACoS reduced from 40% to 23%
- Conversion rate improved by 28%
- Overall ad sales grew by 18% in 30 days
🔍 Why e-commerzz.com Is the Right Partner for Amazon PPC Success
With more than 5 years of hands-on experience in managing advertising for Amazon, Walmart, Shopify, WooCommerce, eBay, and other marketplaces, e-commerzz.com brings deep industry expertise, proven strategy, and a client-first approach.
What Makes Us Stand Out:
- ✅ Managed 100+ international projects
- ✅ Over $10 million in PPC budget successfully handled
- ✅ Skilled in US, UK, CA, AUS, AE, and more
- ✅ Exceptional communication and consistent client reporting
- ✅ Honest, hardworking, and performance-driven team
- ✅ Deep experience in data interpretation and keyword optimization
- ✅ Ongoing learning and adaptation to 2025 Amazon policy updates
We treat every project as if it’s our own business. Whether you’re scaling to 7 figures or looking for your first major breakthrough, our team is built to deliver measurable results.
💬 Ready to Improve Your ACoS with Smarter Keyword Strategies?
Don’t let your PPC spend go to waste. Get a customized audit of your existing campaigns and discover how broad match keywords can transform your advertising strategy—with expert help from e-commerzz.com.
📌 Final Thoughts
In 2025, Amazon’s advertising system rewards sellers who think strategically. Broad match keywords, once feared, are now one of the best ways to unlock growth, lower costs, and stay competitive.
If you want to win on Amazon, you need more than just good products—you need intelligent advertising execution. That’s where e-commerzz.com steps in.
Let us help you simplify your ad strategy, dominate your niche, and scale smarter.