Are you ready to maximize your product visibility and sales on Walmart Marketplace? In 2025, the competition is fiercer than ever — but with a well-structured PPC (Pay-Per-Click) campaign, you can stand out and skyrocket your sales. In this guide, we’ll walk you through the latest process to create a successful Walmart PPC campaign that brings real ROI.
And if you’re looking for a trusted partner to manage your Walmart Ads with expertise, e-commerzz is here to help you grow faster, smarter, and more profitably.
About e-commerzz.com: Your Trusted eCommerce Growth Partner
At e-commerzz.com, we specialize in powering eCommerce brands to success.
With over 5 years of proven experience in the Virtual Assistant field across top marketplaces like Amazon, Walmart, eBay, Shopify, and WooCommerce, we have managed:
- Over 100+ successful projects
- $10M+ in PPC advertising spend
- Delivering quality, trust, and consistent results for clients in the US, UK, CA, AUS, AE, and beyond
Why Choose e-commerzz?
- Unmatched Experience: 5+ Years
- Strategic Campaign Management: 100+ Projects
- Massive PPC Expertise: $10M+ Spend Handled
- Flawless Client Communication
- Top-Quality, Trusted, and Hardworking Service
We don’t just promise growth — we deliver it!
Step-by-Step Process of Creating a Winning Walmart PPC Campaign in 2025
Running PPC ads on Walmart is no longer optional if you want your products to dominate search results. Here’s the most up-to-date process based on Walmart’s 2025 advertising platform updates.
Step 1: Set Up Your Walmart Advertising Account
Before you start:
- You must have an active Walmart Seller Center account.
- Access the Walmart Connect portal and create an Advertiser Account.
- Make sure your product listings are optimized with SEO-friendly titles, bullet points, and images.
Pro Tip: At e-commerzz, we ensure every listing is crafted for maximum conversions before launching ads!
Step 2: Choose the Right Campaign Type
Walmart offers three main PPC ad types in 2025:
- Sponsored Search Ads – Appear in Walmart search results (perfect for product discovery).
- Sponsored Brand Amplifiers – Boost brand visibility by promoting a group of products.
- Display Ads (Onsite and Offsite) – Reach shoppers on and off Walmart.com.
For beginners, start with Sponsored Search campaigns to directly drive traffic to your products.
Step 3: Campaign Structuring (The Smart Way)
- Set Clear Goals: Awareness, traffic, or conversions?
- Organize Products Logically: Group similar SKUs together to maximize relevance.
- Budget Planning: Walmart recommends a minimum daily spend of $50 for effectiveness in 2025.
- Bidding Strategy:
- Manual Bidding: Full control over CPC (Cost-Per-Click).
- Automatic Bidding (recommended for 2025): Leverage Walmart’s AI to maximize your ROAS (Return On Ad Spend).
At e-commerzz, we design PPC structures that prioritize high-intent keywords to optimize ad spend and maximize conversions.
Step 4: Keyword Targeting and Research
- Use Exact and Broad Match keywords.
- Focus on high-converting, buyer-intent keywords.
- In 2025, Walmart’s keyword suggestion tool has improved — make use of it.
- Don’t ignore negative keywords to filter out irrelevant traffic.
Pro Strategy:
Split branded vs. non-branded keyword campaigns for cleaner data and better optimization.
Step 5: Create Engaging Ad Content
Even with a PPC campaign, your listing matters:
- Crystal-clear product images
- Keyword-optimized titles and descriptions
- Compelling pricing and promotions
Fact: According to Walmart 2025 ad benchmarks, listings with A+ content and strong reviews see 35% higher conversion rates.
Step 6: Launch, Monitor, and Optimize
After launching your campaign:
- Monitor your Impressions, Click-Through-Rate (CTR), Conversion Rate, and ROAS daily.
- Pause underperforming keywords/products.
- Scale up campaigns that are delivering positive ROAS.
Use Walmart’s Ad Performance Dashboard 2025 version for better, real-time insights.
With e-commerzz’s expert monitoring, we ensure no dollar is wasted and every campaign is tuned for maximum profit.
Bonus: 2025 Best Practices for Walmart Ads
- Always run A/B tests for different ads.
- Regularly refresh your ad creative.
- Invest in retargeting campaigns for cart abandoners.
- Combine PPC with organic SEO efforts for maximum growth.
Final Thoughts
Building a high-converting Walmart PPC campaign in 2025 requires the right mix of strategy, tools, and consistent optimization.
Whether you’re new to Walmart ads or scaling an existing account, partnering with a trusted expert like e-commerzz can be your ultimate growth hack.
Get expert help with Walmart PPC, listing optimization, SEO, and much more —
Work with e-commerzz and watch your eCommerce business soar!