In 2025, expanding your eCommerce business through multichannel selling isn’t just a trend — it’s a necessity. Walmart Marketplace continues to be one of the most powerful platforms for reaching millions of U.S. shoppers. If you’re running a Shopify store, integrating with Walmart can exponentially grow your brand presence and sales.
In this detailed guide, we’ll walk you through how to list products on Walmart Marketplace directly from your Shopify store, using the most updated practices and policies of 2025.
🌟 Why Choose Walmart Marketplace + Shopify?
Walmart Marketplace has evolved into a premier platform for third-party sellers in 2025. By integrating it with your Shopify store, you unlock several strategic advantages:
- Streamlined Inventory Management: Maintain real-time inventory sync between Shopify and Walmart.
- Expanded Reach: Access over 120 million monthly Walmart.com visitors.
- Centralized Operations: Manage orders, pricing, and listings all from one place.
- Improved Conversion Rates: Walmart’s trust factor boosts your product credibility instantly.
🛠️ What You Need Before You Start
Before listing your products, ensure the following prerequisites are in place:
- Active Walmart Seller Account
You must be approved to sell on Walmart Marketplace. Approval criteria include excellent customer service history, reliable fulfillment capabilities, and competitive pricing. - Valid Product Identifiers
Each product must have a recognized identifier — such as a GTIN, UPC, EAN, or ISBN. If you’re a private label seller or brand owner, exemptions may apply. - Shopify Marketplace Integration App
You’ll need to install the official Walmart integration app available on Shopify, which enables catalog syncing and seamless marketplace connectivity.
🔄 Step-by-Step: Listing Products from Shopify to Walmart
Step 1: Install the Integration App
Head to your Shopify app dashboard and install the Walmart integration app. Once installed, follow the prompts to link your Walmart Seller Account.
Step 2: Choose Products to List
Select the products from your Shopify catalog that you wish to publish on Walmart. Be mindful of:
- Proper categorization
- Accurate attributes
- SEO-optimized titles and descriptions
Step 3: Add Product Identifiers
Double-check that each product has the required GTIN, UPC, or equivalent. This is mandatory for listing approval and visibility on Walmart.
Step 4: Optimize Your Listings
Create listings that are built to rank:
- Title: Use relevant, high-search-volume keywords.
- Description: Focus on benefits and features with strong formatting.
- Images: Include clear, high-resolution photos with a plain white background.
- Pricing: Be competitive — Walmart favors price-driven listings for Buy Box eligibility.
Step 5: Sync Inventory & Orders
Enable automatic syncing so your inventory stays up to date across platforms. You’ll also want to set up Shopify to manage Walmart orders directly.
Step 6: Publish Listings
Once everything looks good, submit your listings for approval. Regularly check for any listing errors or compliance issues that might affect visibility.
📦 Leverage Walmart Fulfillment Services (WFS)
To stay ahead in 2025, consider using Walmart Fulfillment Services. It offers:
- 2-Day Delivery Options
- Free & Fast Shipping Tags
- Simplified Returns
- Walmart Warehouse Storage
Using WFS can dramatically improve conversion rates by offering Amazon-like delivery experiences within the Walmart ecosystem.
📈 Pro Tips to Maximize Walmart Sales
- Stay Price Competitive: Walmart’s Buy Box is heavily influenced by pricing.
- Collect Reviews: Encourage satisfied customers to leave feedback.
- Utilize Ads: Invest in Walmart Sponsored Search campaigns to increase product visibility.
- Maintain High Seller Ratings: Provide excellent service to avoid account suspensions and listing downgrades.
🤝 Why e-commerzz is Your Go-To Partner for Walmart Integration
With over 5 years of industry experience and having managed 100+ global projects, e-commerzz brings deep expertise in launching, scaling, and optimizing marketplace operations — especially on Walmart.
Here’s why businesses around the world trust us:
- ✅ 10M+ in PPC Spend Managed
- ✅ Honest and Transparent Communication
- ✅ Quality-First Task Execution
- ✅ Highly Skilled Team of Experts
- ✅ US, UK, CA, AUS, AE Marketplace Experience
- ✅ Dedicated Support for Shopify, Walmart, Amazon, eBay, WooCommerce, and more
We don’t just get your listings live — we make them perform.
📞 Ready to Grow on Walmart Marketplace?
Let e-commerzz handle the technical heavy lifting while you focus on growing your brand. Whether you’re just starting or scaling, our team can help you unlock the full potential of Shopify + Walmart integration in 2025.