In the dynamic world of Amazon advertising, keeping your ACoS (Advertising Cost of Sales) low is more important than ever in 2025. With increasing competition and rising ad costs, Amazon sellers must adopt smarter strategies—and fortunately, Amazon’s new “Product Ads Performance” feature is a game-changer for advertisers looking to optimize their budgets effectively.
In this guide, we’ll break down how this powerful feature works, how to use it to your advantage, and why E-Commerzz.com is the right partner to help you succeed.
🚀 What is the New Product Ads Feature on Amazon?
Amazon’s 2025 advertising interface now offers granular-level insights for individual product performance within advertising campaigns. This feature allows sellers to track key performance metrics—like impressions, clicks, sales, ACoS, and ROAS—at the ASIN level rather than just campaign or ad group level.
This deeper level of visibility means sellers no longer have to guess which products are driving results and which are draining budget. Instead, they can take swift, data-driven actions to increase efficiency and profitability.
🎯 Key Benefits of This Feature
✅ Product-Level Optimization
You can now identify high-performing products and allocate more budget to them—while simultaneously reducing or pausing ads for underperformers.
✅ Improved Budget Efficiency
Instead of optimizing blindly, your spend is now directed with laser precision, minimizing wasted budget and improving returns.
✅ Faster Campaign Adjustments
With real-time data, you can make quick tweaks to bids, targeting, and product placements—helping you stay agile in a competitive landscape.
✅ Lower ACoS, Higher Profit
By cutting waste and scaling winners, this feature helps reduce overall ACoS while improving your total campaign ROI.
🧠 How to Use This Feature to Reduce ACoS
Here’s a step-by-step breakdown to help you make the most of Amazon’s Product Ads data:
1. Identify Low-Converting Products
Check ACoS, CTR, and conversion rates for each ASIN. Products with high spend but low returns should be flagged for improvement or paused.
2. Focus on Winners
Scale up ads for products with high conversion rates and low ACoS. Consider launching additional campaigns focused solely on these ASINs.
3. Refine Bids and Targeting
Adjust bids at the product level. If a product is converting well but has low impressions, increase its bid. Reduce bids on those with poor ROI.
4. Apply Negative Targeting
Prevent irrelevant traffic by using negative keywords and audience exclusions—this will drive only high-intent shoppers to your listings.
5. Continuously Monitor and Iterate
Regularly review ASIN-level data to catch performance changes early. Optimization should be ongoing, not a one-time setup.
🛠️ Bonus 2025 Tips to Lower ACoS Even More
- Utilize Amazon’s AI-based bidding to let algorithms optimize in real time.
- Optimize your product detail pages—great content and images can significantly boost conversions.
- Use remarketing tools to re-engage potential buyers who didn’t convert on first click.
- Split test campaigns for different match types (broad, phrase, exact) to see what performs best.
💼 Why Work With E-Commerzz.com?
At E-Commerzz.com, we don’t just follow trends—we set them. We bring over 5 years of experience helping Amazon and multi-channel sellers scale their businesses through expert-level virtual assistant support and advertising strategy.
We’ve proudly:
- ✅ Managed 100+ successful eCommerce projects
- ✅ Handled $10M+ in PPC advertising spend
- ✅ Delivered consistent ROI-boosting results
- ✅ Built long-term relationships based on trust, transparency, and performance
We serve global markets, including the US, UK, CA, AUS, and AE, across platforms like Amazon, Walmart, eBay, Shopify, WooCommerce, and more.
🔥 Why Choose E-Commerzz.com?
- Expertise: Proven strategies that work in 2025’s competitive landscape.
- Transparency: Clear communication and regular reporting.
- Quality Work: We do the job right, the first time.
- Trust: We treat your business as if it were our own.
- Results: Our success is measured by your growth.
📈 Final Thoughts
If you’re looking to lower your ACoS, increase sales, and take advantage of Amazon’s newest features in 2025, the time to act is now. The competition is fierce—but with the right data and the right team, you can win.
Let E-Commerzz.com help you scale smarter.