Meta Description: Discover how to launch high-converting Shopify email marketing campaigns in 2025 without spending a dime. Step-by-step guide using Shopify Email and expert tips from e-commerzz.com.
Introduction
In 2025, email marketing remains one of the most powerful and cost-effective ways to grow your Shopify store. But here’s the good news: you don’t need to pay for expensive third-party tools to get started. Shopify has significantly upgraded its built-in email marketing capabilities, allowing merchants to create, automate, and send emails — completely free within generous usage limits.
At e-commerzz.com, we specialize in helping eCommerce businesses across platforms like Shopify, Amazon, eBay, and Walmart thrive through efficient systems, quality work, and proven strategies. With over 100+ managed projects and $10M+ in PPC spending experience, we bring the kind of insight that drives real results.
Why Shopify Email is a Game Changer in 2025
In the past, Shopify Email had limitations, but the 2025 updates have made it a robust platform for small to medium-sized stores:
- Up to 15,000 emails per month for free
- New AI-assisted email design tools
- Drag-and-drop templates for promotions, sales, and cart recovery
- Integrated customer segmentation
- Real-time analytics and performance reports
Whether you’re launching a new product, offering a discount, or recovering abandoned carts, Shopify Email provides all the features you need — for free.
Step-by-Step Guide to Setting Up Shopify Email Campaigns (2025 Edition)
Step 1: Enable Shopify Email
- Log in to your Shopify Admin Dashboard.
- Go to Apps and search for Shopify Email.
- Click Install and grant necessary permissions.
Step 2: Build Your Email List
- Use embedded sign-up forms or popups on your store.
- Enable newsletter sign-up at checkout.
- Import previous customers’ emails (with consent).
Pro Tip: Segment your list by purchase behavior or location using Shopify’s native customer tags.
Step 3: Design Your Campaign
- Go to Marketing > Campaigns > Create Campaign.
- Choose Shopify Email.
- Pick from pre-designed templates or build from scratch.
- Add content blocks: images, products, buttons, discount codes.
- Customize brand colors, fonts, and CTA.
Step 4: Automate with Workflows
- Automate welcome emails for new subscribers.
- Set up cart abandonment recovery emails.
- Schedule post-purchase follow-ups.
Step 5: Track and Optimize
- Monitor open rates, click-through rates (CTR), and conversions in the Analytics tab.
- Test subject lines using A/B campaigns.
- Improve content based on performance data.
Best Practices for High-Converting Shopify Email Campaigns
- Keep it mobile-friendly: Over 70% of emails are opened on mobile devices.
- Personalize with the customer’s name and behavior-based recommendations.
- Add urgency: Use timers, limited-time deals, and FOMO language.
- Include social proof: Customer reviews, ratings, and testimonials.
- Stick to one CTA per email to boost clicks and clarity.
Why Choose e-commerzz.com for Your Shopify Growth?
With 5+ years of hands-on experience as a Virtual Assistant for global marketplaces, we’ve helped brands in the US, UK, CA, AUS, and AE scale efficiently. Our services are tailored to your unique business goals.
Here’s why our clients trust us:
- Managed 100+ successful projects
- $10M+ in PPC ad spend handled
- Trusted by global brands for honest and effective communication
- Dedicated to high-quality, timely task delivery
- Detail-oriented, hardworking, and always results-driven
Whether you need help setting up Shopify Email, managing your store, or launching multi-channel campaigns, e-commerzz.com is your go-to growth partner.
Final Thoughts
Email marketing doesn’t have to drain your budget. With Shopify’s updated free tools and the right strategic partner, you can drive traffic, boost conversions, and build lasting customer relationships. Start today — and let e-commerzz.com help you do it right.
Need expert help with Shopify email marketing? Reach out to the e-commerzz.com team and watch your store thrive!