In the ever-evolving Amazon marketplace, data is the true currency. With millions of products competing for attention, understanding exactly how customers find, engage with, and ultimately buy your products is essential.
Welcome to the Search Query Performance Dashboard (SQPD) — Amazon’s most advanced analytics tool for brand-registered sellers in 2025.
At E-Commerzz, we help sellers decode this powerful dashboard to unlock growth, reduce waste, and dominate their niche.
🚀 What is Amazon’s Search Query Performance Dashboard (SQPD)?
Amazon’s SQPD is part of Brand Analytics, offering detailed, query-level insights on how shoppers interact with your brand throughout the search funnel. From impressions to clicks, cart additions, and purchases, this tool helps brands make data-backed decisions with precision.
Unlike outdated keyword reports or third-party tools, SQPD gives you real customer search behavior, directly from Amazon.
🔍 What’s New in 2025?
In 2025, Amazon has enhanced SQPD with:
- Deeper Funnel Visibility – Understand where in the buyer journey you’re losing or gaining traction.
- ASIN-Specific Insights – Analyze which products are driving visibility and conversions.
- Search Term Opportunity Index – Identify missed keyword opportunities with high conversion potential.
- Time-Based Performance Trends – Track performance weekly or monthly to measure impact of launches, promotions, or seasonality.
- Competitive Benchmarking – See how your ASINs perform against category and competitor averages.
This data goldmine is the ultimate edge in a crowded marketplace.
📈 Why SQPD Matters for Your Amazon Strategy
Here’s how the SQPD can revolutionize your Amazon business in 2025:
✅ Optimize Listings
Incorporate high-performing search terms directly into your titles, bullet points, and descriptions to boost organic ranking and click-through rates.
✅ Supercharge PPC Campaigns
Use search term data to fine-tune ad targeting, reduce wasted spend, and increase ad ROI with surgical precision.
✅ Launch Products Smarter
Identify emerging trends and high-potential keywords before your competitors. Tailor your launch strategy to meet actual demand.
✅ Uncover Hidden Performance Gaps
Track how your ASINs convert through every stage of the funnel. Fix drop-off points and enhance customer experience.
🧠 Pro Tips from E-Commerzz
We’ve helped 100+ clients scale their Amazon businesses by combining data science with smart strategy. Here’s what we do differently:
- We Don’t Guess. We Use Data.
- We Merge SQPD with Real-Time Ad Performance.
- We Build Keyword Maps for Long-Term SEO Success.
With over $10M+ in PPC spending handled and projects across the US, UK, CA, AUS, AE, our team ensures your brand gets maximum ROI.
🏆 Why Choose E-Commerzz?
We’re not just another Amazon service provider — we’re your e-commerce growth partner. Here’s why brands trust E-Commerzz:
- ✅ Managed 100+ Projects Successfully
- ✅ $10M+ in PPC Spend Under Management
- ✅ 5+ Years of Marketplace Expertise
- ✅ Exceptional Communication & Support
- ✅ Data-Driven, Quality-Focused Execution
- ✅ Honest, Hardworking, Trusted by Global Brands
From Amazon and Walmart to Shopify and WooCommerce, our virtual assistant team knows how to drive growth across every major e-commerce platform.
💼 Who We Work With
- Private Label Sellers
- FBA & FBM Businesses
- Brand Aggregators
- International Sellers
- Startups & Scaling Brands
No matter where you are in your Amazon journey, we’ll help you leverage tools like SQPD for maximum visibility and profitability.
📣 Let’s Turn Your Data into Sales
Are you using Amazon’s Search Query Performance Dashboard to its full potential?
If not, it’s time to let E-Commerzz help you turn insights into income.
👉 Get in touch today and let’s build a data-driven strategy that scales.
✍️ About E-Commerzz
E-Commerzz is a trusted name in e-commerce solutions, offering expert virtual assistance to brands selling on Amazon, Walmart, eBay, Shopify, WooCommerce, and more. With deep knowledge of international marketplaces, our team delivers precision, performance, and partnership.