Meta Title: How to Create a Manual PPC Campaign on Walmart (2025 Guide)
Meta Description: Learn how to set up an optimized Manual PPC Campaign on Walmart Marketplace in 2025. Boost your Walmart sales with our expert strategies. Powered by e-commerzz.com.
Introduction
In 2025, Walmart Marketplace remains one of the fastest-growing e-commerce platforms globally. Sellers are seizing every opportunity to enhance their visibility and drive targeted traffic through Walmart Sponsored Products advertising. A manual PPC (Pay-Per-Click) campaign gives sellers full control over keywords, targeting, and bidding, making it an essential strategy for maximizing ROI.
In this comprehensive guide, we’ll walk you through the updated step-by-step process for creating a manual PPC campaign on Walmart — aligned with 2025 policies. Plus, discover how e-commerzz.com can help skyrocket your Walmart business with expert management.
Why Choose a Manual PPC Campaign on Walmart in 2025?
Unlike automatic campaigns, manual PPC campaigns allow sellers to:
- Target specific keywords based on product relevance
- Set customized bids at the keyword level
- Maximize ad spend efficiency
- Gain deeper insights through customized reporting
Given Walmart’s stricter 2025 Sponsored Products guidelines, mastering manual campaigns is crucial for competitive sellers.
Step-by-Step Process to Create a Manual PPC Campaign on Walmart
Step 1: Access Walmart Ad Center
- Log into your Walmart Seller Center account.
- Navigate to the Advertising tab.
- Click on Campaign Manager to access the Ad Center dashboard.
Pro Tip: Ensure your account has been verified and your products are eligible for advertising according to Walmart’s 2025 Sponsored Products rules.
Step 2: Create a New Campaign
- Click the “Create New Campaign” button.
- Choose “Sponsored Products” as your campaign type.
- Select Manual Targeting.
- Set your campaign name (make it descriptive, such as “Spring Sale – Manual PPC”).
Step 3: Define Campaign Settings
- Daily Budget: Start with a minimum of $50/day for quicker learning.
- Campaign Duration: Choose “Ongoing” for consistent traffic.
- Bid Strategy (2025 Update): Opt for “Advanced Bid Multiplier” to allow system-optimized boosts for high-converting placements.
Step 4: Select the Products
- Choose products with high ratings, optimized listings, and competitive pricing.
- Pro Tip: Prioritize bestsellers or newly launched products needing a boost.
Step 5: Keyword Targeting
- Add keywords manually based on thorough research (using tools like Helium 10, DataSpark, or Walmart’s internal recommendations).
- Choose keyword match types:
- Exact Match: For ultra-targeted ads
- Phrase Match: For moderately broad targeting
- Set individual bids for each keyword based on competitiveness.
2025 Insight: Walmart now recommends focusing on long-tail keywords to lower CPC and improve conversion rates.
Step 6: Launch and Monitor
- Review all settings carefully.
- Launch the campaign.
- Monitor key metrics such as Impressions, CTR (Click Through Rate), and ROAS (Return on Ad Spend) using the Campaign Dashboard.
Best Practices for Manual PPC Success on Walmart in 2025
- Bid Adjustment: Adjust bids weekly based on keyword performance.
- Negative Keywords: Regularly add irrelevant search terms to refine targeting.
- A/B Testing: Test different ad creatives, titles, and product images.
- Performance Optimization: Pause low-performing keywords after two weeks without conversions.
How e-commerzz.com Can Help You Win on Walmart!
At e-commerzz.com, we specialize in elevating your Walmart Marketplace presence. Here’s why sellers choose and trust us:
✅ Managed 100+ Successful Projects
✅ Handled Over $10 Million in PPC Spend
✅ Over 5 Years of International Marketplace Experience (US, UK, CA, AUS, AE, and more)
✅ Exceptional Client Communication — We act as your strategic partners
✅ Quality-Focused Execution — Every task is performed with precision
✅ Trusted and Transparent Services — Integrity in every project
✅ Hard Work Ethic — Your business is treated like our own
Our deep industry knowledge ensures that your Walmart PPC campaigns are strategically designed and optimized for maximum profitability and sustained growth.
Conclusion
In 2025, creating an effective manual PPC campaign on Walmart is no longer optional — it’s essential for serious e-commerce sellers aiming for scale and profitability. By following the updated process outlined here, and with expert support from e-commerzz.com, you can build a winning Walmart advertising strategy that drives high-quality traffic and conversions.
Ready to take your Walmart business to the next level?
Connect with the e-commerce professionals at e-commerzz.com and let’s make your success story together.