In the highly competitive world of Amazon selling, having the right tools and expertise at your fingertips can make all the difference. One such powerful tool that’s changing the game in 2025 is Amazon’s Search Query Performance Dashboard (SQPD). For sellers looking to scale smartly with data-backed strategies, understanding how to utilize this dashboard is no longer optional—it’s essential.
And if you’re seeking trusted hands to guide you through it? That’s where E-Commerzz comes in.
What is the Amazon Search Query Performance Dashboard?
The Search Query Performance Dashboard is a powerful reporting feature available to Amazon brand-registered sellers. It offers deep insights into customer search behavior, helping sellers fine-tune their product listings and advertising campaigns for maximum visibility and conversion.
Unlike generic reports, this dashboard dives deep into how customers search, click, and purchase—offering a data-rich foundation for optimizing your brand presence on Amazon.
Key Features of the Dashboard in 2025
Amazon has continuously improved this dashboard, and as of 2025, it includes:
🔍 Search Funnel Metrics
Track the complete customer journey from search impressions to click-through rates (CTR), cart additions, and final purchases. This funnel helps pinpoint where your listings excel—or fall short.
📈 ASIN-Level Performance
You can now analyze data down to individual ASINs. See which products are attracting attention, converting traffic, or losing interest at specific funnel stages.
🧠 Top Search Term Intelligence
Understand which search queries are most commonly used to find your products and how they perform in comparison to competitors.
🕒 Customizable Timeframes
Monitor changes in consumer behavior over weeks or months—ideal for measuring seasonal trends and campaign performance.
Supercharge Your PPC Strategy with SQPD
The real magic happens when you combine your PPC campaigns with SQPD insights. Here’s how:
- Optimize Keyword Targeting: Use the dashboard to discover high-converting queries and add them to your campaigns.
- Reduce Wasted Ad Spend: Identify low-performing or irrelevant search terms and eliminate them as negative keywords.
- Better Ad Placement: Focus your bids on high-intent keywords that are more likely to drive sales.
- Improve Product Listings: Integrate top-performing keywords directly into your titles, bullet points, and descriptions to boost organic rankings.
Real-Time Decisions, Real-Time Results
The Search Query Performance Dashboard provides actionable, real-time insights, helping sellers:
- Adapt quickly to algorithm updates and market trends.
- A/B test product listings with measurable data.
- Build smarter launch strategies based on actual demand.
Why E-Commerzz is Your Growth Partner
At E-Commerzz, we’re not just service providers—we’re your Amazon growth partners. With over 5 years of progressive experience in the Virtual Assistant field, we’ve helped sellers dominate international marketplaces including Amazon, Walmart, eBay, Shopify, and WooCommerce across the US, UK, Canada, Australia, UAE, and beyond.
🚀 What Sets E-Commerzz Apart?
- ✅ 100+ Projects Successfully Managed
- 💰 $10M+ in PPC Budget Handled
- 🧠 5+ Years of Cross-Platform Expertise
- 💬 Top-Tier Client Communication
- 🎯 Focused on Quality and Results
- 🔒 Honest, Transparent & Trusted
- ⚡ Hardworking Team That Delivers
Whether you’re launching a new product, restructuring your PPC campaigns, or just looking to understand your data better—E-Commerzz brings the strategy, skill, and dedication to get you results.
Conclusion: Future-Proof Your Amazon Business Today
The Amazon marketplace is more competitive than ever. Leveraging tools like the Search Query Performance Dashboard, paired with the expertise of a team like E-Commerzz, allows sellers to stay ahead in 2025 and beyond.
Data is the new gold—and we help you mine it with precision, turning insights into actions and clicks into customers.
Ready to Take Your Amazon Store to the Next Level?
Let’s turn your data into growth. Partner with E-Commerzz and watch your business scale like never before.